BizTok Podcast Transcription

Ep.42 Paul

Kyle Kaplanis

Jenny Paul

Kyle Kaplanis: 0:00

Welcome back to another episode of BizTok today in the studio, I have a really special guest. Her name is Jenny Paul. Jenny is the CEO of intent entertainment and is an award-winning actress, producer and creator in New York city. She's best known credits, including Hulu's the Looming Tower, Netflix Marvel's Jessica Jones, internationally acclaimed a web series That Reminds Me. And the how to comedy series Adulting with Jane, which is a shoppable DIY series. She's also has a TikTok page Adulting Jane with 62,000 followers. Jenny, welcome to BizTok

 

Jenny Paul: 0:39

Hi, thanks for having me.

 

Kyle Kaplanis: 0:41

I'm really grateful that we were able to get connected and have you on the show because your content is really fun and cool. You have such a great background. I would love to know more, what is adulting with Jane?

 

Jenny Paul: 0:53

A show that's a, how to comedy series hybrid. The concept , is, you were to look up a how to video , how to change the tire, but you might find this one instead, this is a narrative series. The word Jane is a character and she's going through her day and she's learning how to do something from an expert. , influencer type of person in sort of a magical world. The real show is designed after all the old shows like, Bewitched, I Dream of Jeannie and center on Jane, this character, who's trying to figure out her adulthood, like the rest of the are and learning how to do things on the fly, because that's what we do.

 

Kyle Kaplanis: 1:28

I've watched all the episodes. So those people that are listening, it is definitely that aspect of entertainment where it's not just a DIY video. It really has that element of television where you feel like it's really fun and unique. The changing the tire one was really cool how you showed, the tire Jack and, the tool to take the tire off. When you're watching that video, when you see that item pop up , in the clip, you're able to click it and purchase that, which is so smart and unique. I love to know more about that. What even inspired that idea?

 

Jenny Paul: 2:02

This show is been kicking around in my consciousness for maybe as many years as the term adulting has existed, which is not too many at this point. Basically looking for a way to make short form content, more integratable so that we can monetize it. I produced another series. Maybe six years ago at this point that did extremely well, as far as viewership was concerned and all the people that saw the show really loved it, but we couldn't find a good way to sustain the show because we weren't a network show. It was new territory to be, a web series or even, just a narrative series that wasn't run by a network. I was introduced by a friend of mine to the concept of this shoppable video, which hadn't really existed to that point, but was on the precipice of existing when he told me about it and I went Oh, okay. Then looked it up and saw that it was in its infancy in a way that wasn't going to suit the viewership. That it didn't work very well. Things weren't happening the way it needed to happen. So I go, okay, let me sit on this for a while. Then by the time we had developed the show, probably about a year later, it was ready to go in a way that was good enough to try. We connected with the tech designers and they were game. So we went, all right, let's design the show. The tools that you learned to adult with, like the tire Jack or the sewing kit, , can be shoppable you can , literally click within the video and it pauses and you can buy the thing or shop the thing, and then unpause and watch the rest of the videos. We're hoping that this is the precipice of a bigger wave of this, because I think based on my knowledge of where tech is moving and where marketing shopability and all those can be Instagram that this might be the next big thing. Hopefully we're one of the big four runners of it, because I think right now, especially in some of the Asian countries, this is becoming the thing.

 

Kyle Kaplanis: 3:54

Exactly.

 

Jenny Paul: 3:55

So I think we're next. We'll see if it comes, sooner, rather than later. We've been running the show for about a year. We're still the only ones. Happy to be because it's already out there and people are seeing it. My assumption is, is that more people will move in when it becomes more of a vocabulary. Where people know what shoppable video is and know that's what that means. You can buy the shirt in the episode that if you liked Janes' shirt. So crossing fingers that it becomes a bigger deal and that helps us propel, even more into the universe of our show.

 

Kyle Kaplanis: 4:27

Such a smart concept and it's cool because you said you've been doing this for about a year. You've already been so innovative in that thinking . We'd have to notice what the Asian cultures, especially the Douyin app that is, TikTok sister company in China. They've been doing things like that on there. I know that TikTok recently did the first shoppable, TikTok live with Walmart. Walmart did a shoppable live event you could click on this screen and purchase these things. I know that it is coming faster than we think, and it's going to be a thing, but it's really cool that you've revolutionize this, and we're one of the forefront people to create a whole series show. I think most people probably wouldn't have thought of that. They would've thought yes for TikTok or these social apps to have these capabilities, but to create your own show and be able to monetize on that. That is genius. I did go through, the episodes and I saw how simplistic it is. You don't have to click anything. You can just watch the video. There's not anything in your face, it doesn't feel advertising. If you found that interesting, you can click it. It doesn't take away from the fun entertainment element of it. One of my favorite episodes was when you did going to the theater with Sophia and, Caruso, is that you say her name? That one was really fun to me. I'm a big Beetle Juice fan. That was really cool to see that. I do love the element of it being so entertaining, but yet still educational cause your goal is adulting teaching people, these little tips and tricks, almost like life hack type things where they can watch and be able to shop at the same time is genius. It really is.

 

Jenny Paul: 6:02

Our bigger goal, and obviously this came before the shopability factor, the bigger goal was to just get people feeling good about themselves, that are doing all these adulty things. I'm like just hitting the other side of the twenties. pile of things I had to do, like figure out how to earn an income, take care of myself and do my cooking and laundry and dishes and, tire changing, sewing and all the things that you don't learn in school, but you have to do them otherwise you're in trouble, especially on the money front, you're in big trouble. So it's a lot of learning, that doesn't present itself as learning. It's just putting out fires until you figure things out.

 

Kyle Kaplanis: 6:42

No matter what age you are, I feel like we're constantly adulting. There's things that I'm learning every single day that I'm like, Oh my gosh, I had no idea. Or how to make money and pay bills , you're always learning these things. I love learning people's experiences to help me. So I think it's really cool that you have channels in place to do that. And it's such a sustainable form of content because there's all sorts of new ways. I read your recent blog about snow day that you did. In there mentioned things that could be really simple that could help your life feel good about the alcoholic hot chocolate. People, sometimes overthink things. That was just a easy blog post. Right. But offered some sort of help, alcoholic hot chocolate sounds so good. And that's going to relate to a lot of people and that goes into the, TikTok element of being authentic and fun and and sharing and inspiring people is really the critical thing there. What got you started into moving into, a space like that?

 

Jenny Paul: 7:42

I'll give some credit where credit is due here. I am the executive producer of the show. And I also play Jane by nature of the fact that life, my first passion is being an actor. The marketing and producing is the learning curve where the acting I've been doing, for 15 years. When we were expanding to try to figure out how to grow socials, I met a girl, Sophia, not Soufiane Crusoe different Sophia in the audience of a friend's play. She was chatting with me and wanted to be involved with the show and I said, look around and see what would be good and pitch me on it and let's get to work on it. Let's figure something out to get her involved. She actually pitched me TikTok. She's 21, that's her world. I was like, I'm super down for that because I've heard that TikTok is amazing, but I haven't really explored that, area. I'm one of the OGs on Facebook. Facebook came out when I was a sophomore in college, I was in college in the Northeast where all the Facebook beta tests were so I've always been a social media, I would say, Oh gee, I've always been a social media person, but I'm a generation ahead of her in terms of social media. So I was like, if this is your thing let's go for it. So she's the one that's actually on a lot of the TikTok's. She pitched me on it we came up with a strategy of doing either inspiring things, adulting things, things that , make you feel good. We used a few of our own videos and a few of other people's and just started creating. It took off pretty quick and I was impressed with that. I was like, wow. Okay. The algorithms for TikTok works significantly better than the one for Instagram and Facebook in terms of bringing good content to the top.

 

Kyle Kaplanis: 9:27

Exactly.

 

Jenny Paul: 9:28

I already knew that content creation was our strength. When that happened, I went, Oh, okay. We're definitely investing time in TikTok because it's serving our creative content better than any of these other platforms . Kyle Kaplanis: A lot of people do see that organic growth, Oh, wow. Okay. Let's go ahead and switch our focus. A lot of demographics like you and I, who are the OGs of places like Facebook, who think that is our world. We're still trying to live in it and still trying to grow in that space. But we realize. Wow, TikTok is really great for this. Let's start focusing there. It is hard for a lot of people, but you mentioned a really good point about saying, that's not typically me in the videos, it's somebody else, but it's still ultimately your brand you are the producer of Adulting with Jane. I think people can relate to this concept because there's a lot of people that I talk to that are in business that are like, I have a whole team and they think that they have to be the sole person, but you don't, you can go in collaboratively as a team. People really relate to that. Most people have on my show are the face, but it is really cool to show that you could be the producer behind the scenes. You could do it as a team effort. There's a lot of people missing that element. Get everybody involved within your channel, especially if it's a brand. People over the last year or so have asked me, why isn't it an Adulting with Jenny? And I'm like, it's not me first of all, Jane's a character. We picked Jane for a reason. Jane is everybody right? So like, John and Jane, or Dick and Jane, if you want to go to that reference. But the idea is Sophia is also Jane, obviously like I'm Jane in the show. We don't go that far into labeling it. But the idea that everybody deals with this crap all the time. It could be you, it could be the next person. If I had all the money in the world and all the resources in the world, there would be a Parenting with Jane and there Going to College with Jane and there would be different Jane's. If the voices are genuine, like you say, that's really the creative content and the genuine voice are our primary focus then it doesn't matter who it is. Sophia sister is the star of the TikTok channel and Sophia's roommate is the star of the channel. Her dad, was in one of them and he was awesome.

 

Kyle Kaplanis: 11:41

I do love that the fact that you made it a character, it is relatable. That character is like you said everybody, and you could have made adulting with Jenny, but your background being an actress, I'm sure that's such a key component of who you are. Bringing entertainment and being able to still act and play a character is probably really important to you as well. On the TikTok side, it's fun that you can take that brand of adulting with Jane and turning it into we're bringing in everybody from behind the scenes. It's going to relate to different audiences. Do you know from your experience, have people come and transition over to watching your show?

 

Jenny Paul: 12:20

Interesting question. I would say that we have a little more trouble doing that on TikTok then we do on other platforms because other platforms have DMS. If somebody follows us on Instagram, or on Twitter, we can DM them and say, thanks for the follow check out our show. They know that there's a show, if they came to the memes. That is the one thing about TikTok, that's kind of a hurdle is that we have to put out a video advertising the show. You definitely know this. And most people that know TikTok know that, the further away from, rough and tumble genuine, you get less viewership. So when we put out little trailers for the show they don't get as many hits because it's clearly not a TikTok video, it's an advertisement for the show. I think a lot of people that are on our TikTok know that we're a show. We have it in the bios and the links and everything else , but I would gather that the percentage , of people jumping from one thing to another is quite a bit lower in TikTok than it is an Instagram or Twitter or someone else.

 

Kyle Kaplanis: 13:17

I love hearing these real life stories and concepts because you hear different dynamics, people saying, Oh, it's converted so great in different things, but it depends on your content, right? You're bringing a different element. You have a totally different show or some people are brand they offer a product and they're showing it in the videos really fun, but yours is more of a show based. It's cool to see that. Yes, your conversions are higher and Instagram because you can DM. I know, yeah, TikTok you can, but you have to be friends and it's complicated. People that are listening you, can't just DM random people on there. You have to actually be connected. I know why TikTok does it. It's more for privacy and protection especially for the younger audiences. I talked to a lot of brands, too. You have to be very strategic with your strategy because people will see that it's not the right fit for the app. So you sharing pieces of your episode, people are like, Hmm, this doesn't seem like very TikTokie. Do I think it's going to change? . I think that you'll be able to completely, figure out a strategy there to where you do convert people, but you're already building the audience and that's the key thing. 62,000 followers that's a great start. As the app emerges or more people come, you're going to have credibility there to where you can figure out how to push people into the show and hopefully will lead you into adding going to college with Jane, being able to move into your long-term goals, which I think would be huge. There's a lot of room for growth, but you're still early. There's no problems with how it's going right now. I think just focus on growing and helping people is the key thing for right now.

 

Jenny Paul: 14:51

We've had a little bit of success with it. If we picked the funniest part of the episode and we put it in a TikTok, it does well. Watch the rest of the episodes over here. We're going to play and see what happens and it sometimes works and sometimes doesn't and that's okay. We had one video that did 6 million views. That had nothing to do with adulting Jane at all to, how do we get these people over here? Please come and watch the tellers show. That's the money right there.

 

Kyle Kaplanis: 15:17

Because you have 62,000 followers, your account can be switched over into the creator fund. Are you guys in that?

 

Jenny Paul: 15:24

We are in that. It's been actually interestingly cool. I don't know how much you guys talk about this. In other places, we get paid a little bit of money on viewership. Some months, we have a big video and we get that money which is great because it's incentivizing in some ways. It doesn't hold a candle to the business expenses of running a television show, but it's helped. It's also uniquely good because on Instagram and twitter and Facebook and any of the other ones, in order to grow your following, you have to pay it. It's very incentivizing, especially since our audience is much more TikTok than it is on the other places. Anyway, because we're looking at female leaning, but not entirely, people that are my age down to Sophia's age. 20 ones or 35 people that are figuring out adulthood. They're on TikTok. It's the happy marriage of everything where TikTok is not only doing the best for us in terms of viewership is also doing the best for us in terms of money and also doing the best present turns to the audience. So we're like, TikTok thank you. That's where the energy is getting focused because that's where the people are.

 

Kyle Kaplanis: 16:32

You said, these other platforms in order to reach people , you have to pay and you have to pay a decent amount of money to like per day, but on TikTok you get to promote your product, reach masses and get paid, like, what?,

 

Jenny Paul: 16:49

Wait, what's wrong with this picture? it's also uniquely cool because content creation is the whole thing. It's a little off the marker for what we do, but what we do on the regular is expensive. TikTok isn't expensive and making videos for TikTok isn't expensive. It's really great because, we have to deal with the full television series, as it would a chunk of, ABC show or something. Right. But we don't have to deal with TikTok that way at all.

 

Kyle Kaplanis: 17:16

Would you agree that TikTok is a great part of your strategy?

 

Jenny Paul: 17:19

I think we didn't know that it was, and then it was. And then it definetly is. When we're looking at viewership, it's comprising the biggest chunk of it. When we're looking at fandom, it's comprising the biggest chunk of it. Not the biggest chunk of money by any means. I think by and large, it's excited, it's it? The audience portion of the show, rather than, you know, we work with business to business on the show itself. To have partners come in and have their products be represented in the show. But on the business to consumer side, the audience side TikTok is number one and has been since the second week we started doing it, which is wild.

 

Kyle Kaplanis: 17:54

On the B2B side, one of my questions was, how do you figure out your shows and what products are going to go on there?

 

Jenny Paul: 18:02

We have our wish list of products. Then we have our, what we need to do sometimes to get it done, the everyday part of it. the pie in the sky dream is what we do is each time we do a season, we design a season of six episodes. So right now season one has come out except for one it's coming out in like the next, month, month and a half called the sexysode, basically talking to your partner about what you like, what you don't like. What ideally, what we're doing is we're designing three episodes that are the no-brainers like how to change a tire, how to sew a button, how to unclog your drain. And then three that are a little more substantive. This season, we did mental health. We did how to manage a panic attack. The sexy sowed, which is a little more substance yet it's more about a soft skill of communicating. Then creating space, which was a hybrid between the two. It's like a Marie Kondo type of thing, but obviously you can't learn how to every tip to organize your entire household in one episode. Three minutes can't do that for you. Next season, we've designed what our ideal season looks like. We have backup plans and in the ideal world is we vet all of the major products, that represent whatever the thing is. So for instance, how to sew a button, what we will end up doing and, in the development for the season is we're going to order five, six sewing kits. Game test them and see which one is the best one. And which one has the quality meets price point for the new adult that can't afford the super fancy things, but doesn't want their stuff to break. Then we create a priority list of reaching out to the brand that the created that thing. In our best case scenario, the top brand says, yeah, we'll come in on this with you. you'll sell our product. We'll give you a sponsorship and be your partner on this one. Sometimes we get top brand and sometimes we work our way down the list. And if none of the brands that represent a good product, we have a level of , we will not do this thing. Then we will actually work to switching the episode to something else or changing the tool. So instead of selling the tire, Jack, we would sell the kit that you throw in your trunk. There's a bottom line that we won't cross in terms of, we don't want you purchasing junk from people that happen to want to work with us. We do a lot of researching on shark tank and we're really looking at these up and coming companies. We're very expensive on the advertising side and we do a lot for that brand. But in exchange for that, We want to make sure that their product really is the thing that the show wants to be selling. Because it's an Epic product placement, by the end of the episode, you know what the brand is. Are creating space was one of our partner episodes. You know, by the end of that episode, that the quilt is the thing that was the sponsor, and you know that project Repat made the quilt and you know, everything about that product, you have a full, positive brand recognition. We want to make sure that the brands we're representing are good ones. We never settle for anything less than good.

 

Kyle Kaplanis: 20:58

I love that you research because it really is important obviously your a representation of that product. So if it's bad, they'll be like, Oh wow, thanks Adulting with Jane for setting me up for failure here. So no, that is important. On the B2B side, that business that does work with you, they get this really cool production too, that they will not get anywhere else because it's different. It's totally different than what I've seen. So that looks cool for them to be able to brand it and just see like, Hey, we're on this episode, check it out. Is there any particular brand that would be your dream episode?

 

Jenny Paul: 21:31

That's a great question. The difficulty with that question for me is that what happens with us and, and I'm sure we'll get the hang of it after we try to start doing this for quite a long time. The sweet spot for the brands that we're working with are not huge, but they're up and coming enough that they have a marketing budget. They're working with micro-influencers they're, living in the world that we live in, which is this world, of TikTok and everything else, and not living in the we're advertising on television at the super bowl, because that's where their marketing dollars are going. The problem is that every time I get excited about a brand. That brand gets bought out by a large company. Now that doesn't mean that the large company won't want to work with us anyway. Because we're inexpensive. We keep it at a very inexpensive price point for the brands so that if it doesn't work out the way they want to, we're not breaking the bank for them. We're looking for the new best up and coming solution to a problem. The price point that we're at, being brand setting is something they don't care. That's how low the price point is. They're like, why would I care to invest my time in, at all, getting , 500,000 impressions where we could be buying 7 million from this other company for however much money. The particular brand of quality impression we're giving is really suited to a company that got, just got picked up by shark tank. So answer to your question is, one of the companies we did TikTok video for was Rocket Book, love Rocket Book. They just got bought out by BIC. Once they're bought out by the huge company, if the huge company doesn't say, like, we don't need to deal with this. Maybe I can get the BIC and maybe BIC's, advertising agency is like, we're really focusing on Rocket Book over here so we're going to throw that your way. But anything for me, anything that solves a problem in a new and cool way something that's attracted to me, even if it's not necessarily the best first aid kit on the market is Johnson and Johnson. I would be more interested in one that's creating a solution that you could buy the thing and you have everything in one spot and it's maybe for the, the light. Exactly. Yep. It's practical. And it has strong items in it. And then you can put it in your closet for the next, 15 years until you have children and it's going to do everything you needed to do. I'm always looking for the thing that is the solution that also meets the aesthetic.

 

Kyle Kaplanis: 23:56

I love that Jenny. I think it's more relatable. There's going to be a lot small businesses. They're looking to market on TikTok because one it's free, it's easy. These people are looking for options. I think it's really cool that you're looking to work with people like that, that are in that space that have a really cool, innovative, really great product that could be even better than let's say a Johnson Johnson for that particular product, but they're just don't have the resources like Johnson and Johnson has. It would be cool for you to work with these businesses. And let's say they do get bought out and that's so cool that you were able to work with them and build those relationships, which will help you long-term. I think, when we're talking small business B2B. We really are talking to a community of people that are just looking to help one another out. At the end of the day, we would love to get a piece of those advertising dollars. There's a lot of people that are like, if you do have some sort of innovative fun technology product, a service or anything like that reach out to Jenny because I would love to see it on her show and how fun of a way to include that. There's so many people in my mind right now that I've talked to that have such cool products that are killing it overon TikTok , and I'm going to reach out to them and connect you guys.

 

Jenny Paul: 25:11

Please do. I learned this as an indie content creator before I learned this as an indie startup, as it were. That is so hard to meet other people that are your peers, because the people, you know, about have already broken through or they're, so big. it's really hard to meet a peer in this space. Even the research element of trying to find out who the peers for me and my company and my business are, is hard.

 

Kyle Kaplanis: 25:36

Right

 

Jenny Paul: 25:37

How do you reach them? You're a mid-level company, you're still in the startup phase, but you're functional. And you're looking for other people that are still in the startup phase, but are functional. before they get picked up by some other big company that realizes their value. it's a catch 22. In our first season, because we were a new item, we didn't end up, fully partners with every company that we worked with. The ones that we did partner with got the best benefit of everything we could possibly offer them. So those are the ones that succeeded in the Epic way. Meeting people that are in the same boat as me that are Trying to make it work at the CEO of this little startup, that's really kicking it. All right, let's do it. Part of our whole thing is keeping the costs low enough that it's not gonna put them out of business for twine thing, but also going to give them that kind of exposure. Our team works really, really hard for them. One of the companies we worked with last season, at the end of the year, it ended up that we did 35, organic things for them via Facebook and Twitter, and TikTok. We're doing everything we can think to do to get this amazing product to our audience. Not only were they willing to partner with us, which would have been good enough, but they're amazing because we wouldn't have partnered with them if they weren't. We're so excited to do this for them. So that they can help us pursue our passions in the creativity arena. And we can help them pursue theirs by getting their product out to as many people as we can fine

 

Kyle Kaplanis: 27:06

There's one guy in particular he was a guest on my show. His name's Reid Simkovitz he is the owner and founder of a product calledthe Scruffie, which is doing really well over on TikTok . It is a really innovative. Shaver. He did it for neck shaving, but on TikTok he started showcasing his product, for legs, because it was more geared for men. Then he showed him how he can gear it for females. And it is going crazy. He's still new, he's not a big company. I'm actually going to reach out to Reid after and connects you two.

 

Jenny Paul: 27:37

Eventually we'll have adulting with Dick as a show, but right now, especially if there's a female element.

 

Kyle Kaplanis: 27:42

It does. It does. That's what's fun about small businesses. There's so many people out there that are they, Kyle, thank you for advocating for small business. you're able to connect more on a real level, more authentic and be human. People that are listening, if you are a small business owner that know somebody that would fit great for that let's connect. Let's me offline and help Jenny out. So that way she can get some really cool and innovative new stuff for her episodes. Your episodes are based off of that. You're really gearing to having really fun DIY products that help people. That's really important to you.

 

Jenny Paul: 28:17

We talked about the money part of this is crucial to us because we have to operate, but more to the point of it's by design that you have the problem and then the person to teach you how to do the solution. To be able to have the tool for the solution all in one. I think that it's a crucial part of the show's design is to make sure that whatever you need to succeed to do that thing, we're giving you at least an inkling of how to get it. It's not just showing you, all right, here's the sewing kit you need to buy. If you like this, shove it in your closet. The next time you need to sew a button. Watch the show again. Sort of demystifying and simplifying the whole process for people so that, the 80 things that we need to learn, when we jump into adulthood, it doesn't feel like all 80. It feels like, okay, that one I'll deal with when I have to.

 

Kyle Kaplanis: 29:08

I love what you're doing overall. The adulting with Jane, it's such a great concept. It's so fun. It's really refreshing. So much entertainment and that the shoppable clickable thing that's going to catch a lot of people's attention. They're gonna be like, wait, what is she doing? I got to see this. I'm sure you're going to get some people jumping over to, to watch this after this episode gets released. And if you're listening to every, now it is released, definitely go check that out. I'd love to know how can people connect with you?

 

Jenny Paul: 29:36

The show is on adultingwithjane.com it's set up to look like a Netflix where you can like scroll through the episodes. We're also on Amazon, I don't recommend going to Amazon because then you can't play with the shopability stuff. I always recommend go to adulting jane.com so you can play. If you're really interested in the shopability do it on a desktop. The tech is perfect on the desktop. Adulting Jane or older social handles and if you're a business there's a contact us on the adulting with Jane website, also my email is jenny@intententertainment.net. Hit me up, this is what I do all day is learn about products and see if we can figure it out and go with it.

 

Kyle Kaplanis: 30:14

Those that are listening I made it really easy for you. You can hit the description of this podcast on whatever platform you're listening on. Go to the description. You'll find the link to the show notes and you'll find everything there. So you can check out Jenny checkout adulting with Jane. Definitely give it a shot, go through those episodes and see how it works. You'll be really intrigued. I watched all of them so far that are available and they really cool, fun, and keep you entertained. I did click some of the links just to see how it function and it all worked great, which was so cool.

 

Jenny Paul: 30:45

Huge shout out to our tech director, Jonathan you've mentioned this before. You said that you thought that the shopping was well-integrated and didn't distract entirely by design. The tech is the backend, our tech director worked very hard to find that happy medium of You can see that there's a shopability, but it's not taking you out of the story.

 

Kyle Kaplanis: 31:05

Yeah.

 

Jenny Paul: 31:05

Huge props for him, because that is something that we, worked on tremendously overtime to make sure that we're hitting the exact happy medium of Not taking you away from the narrative, but also reminding you that this is a thing that happens here.

 

Kyle Kaplanis: 31:19

It wasn't distracting to me. If you don't like you can just keep watching and it's not too much click it as you want to, or go back and be like, Oh, I'm going to check this out. Big shout outs to him, for sure. For creating that. That's a huge piece. If you didn't have that, you might not be as successful. Grateful for all your team members there, you guys are doing wonderful things. For people that are listening to, if you are on, TikTok be sure to go follow adulting Jane over there on TikTok give them a follow, like their videos, check them out. Jenny, I appreciate your time today and thank you so much , for being a guest over on BizTok.. Thank you for having me. This was great.

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