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Welcome to BizTok
Where we talk to entrepreneurs business owners and brands who are using TikTok for business and together we
bring you the top tips insights and secrets to skyrocket your TikTok account so buckle up and get ready to become the next BizToker here's your host Kyle Kaplanis. 

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[Music]

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hey everyone it is kyle kaplanis and
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welcome to BizTok
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I have a really cool guest her name is
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Janet Van Wyck
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she is a master life and business coach
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and has focused around health movement
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mindset nutrition
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she brings all these together to help
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women be ageless and amazing
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and beat the fear of the future she also
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has 47.5
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000 followers on TikTok a lot of
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people that might be listening might not
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understand why I said believe it or not
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you're on TikTok but
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talk to me a little bit about who you
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are and why you came there
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I’m a boomer and I as I approached the
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age of 60
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I was stuck with who am I going to be
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when I grew up because
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I've worked for somebody else the
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majority of my working life trying
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different little businesses
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along the side with varying levels of
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success I jumped into that I've done
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everything that was required
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in order to get my coaching
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certification and get up to speed with
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what was going on
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and entered the field as a personal
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branding
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coach discovering that people really
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didn't
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know what a personal brand was
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and why they needed a coach whether it
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related to their business or their
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personal life
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on Facebook and other social media
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platforms I focused on business
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but I was kind of lured over to
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TikTok
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and when I got there I was amazed to
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discover
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the group of gen X and boomers that were
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there
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just hungry for information about
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themselves and about the journey forward
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and my personal branding for business
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kind of morphed into
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a bigger focus on personal branding for
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life
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and the reality that you're only halfway
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through
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your life because our life expectancy
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now is well over 100 years old it just
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kind of caught on from there and I was
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totally blown out of the water
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so did you find TikTok over on
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Facebook did you start seeing posts on
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there and you were just wanting to check
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it out there actually was a
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lady that I was following on Facebook
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just keep me up to date with new trends
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and social media that were going on
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more specifically to YouTube than
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Facebook
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but she had a young teenage daughter and
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the daughter lord her over
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doing some dance challenges and one
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night
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she posted a dance challenge that she
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worked really hard with
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with her teenage daughter and overnight
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she got something like 14 000
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followers and just posted on to Facebook
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that
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we really need to go take a look at it
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because it's a hoot tons of fun
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and so I did you know what I love about
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that too is that you
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there's so many misconceptions out there
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about that it's just for kids and teens
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and you could have taken that
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approach and said you know what that's
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not for me good for her
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this is great that she's had all the
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success but for me
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as a boomer that's not a place for me
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but you you just
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threw that out the window you just threw
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those misconceptions out and said
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you know what I’m going to give it a
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shot part of what I focus on with
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developing your personal brand style
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voice and message is the need to
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constantly be
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growing and to constantly be
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trying something new and moving into
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something that
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is a little fearful or uncomfortable
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being that
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that is something that I put out there
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it's something that I live by as well
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which is why you I got onto TikTok I
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watched for
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weeks before I actually tried something
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but yeah I got over there you know what
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that's a really good point too so many
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people
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are get scared of coming over to the app
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and I say you know what the best way to
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do it is to consume just like you did
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consume the information especially the
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for you page changes pretty quickly to
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the
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the things that you enjoy and like and
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engage with so
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it'll be enjoyable to whatever style you
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like so
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that's why consuming is so important and
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then you can see what videos people are
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doing
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how they look what they feel like what
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kind of effects they're using because
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that's really important I think a lot of
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people
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jump onto the app I made a video
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recently actually on
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saying how many people jump to the app
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and start creating and then all of a
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sudden they're using
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every effect known to man and it just
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looks very
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old-school and TikTok doesn't really
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like those things so to use those things
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appropriately is really important for
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growth as well and to be seen
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you know you consumed first even when
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you consume first it's it's still
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difficult it's a learning thing for me
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because I know that I have to do a
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certain number of trending
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videos and have my evergreen videos in
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there as well
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it's a fickle world much like all of the
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social media platforms
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you really have to get in there and try
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and not be disheartened
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when something doesn't work for you it's
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like all the social media platforms
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so many people hear about all these
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great success stories that are happening
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on tech talk and they're happening every
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day to normal people
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but a lot of people don't talk about
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that it's still hard work
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and there's going to be lots of times
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you're going to fail and your videos
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aren't going to be seen at all
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I’m doing a test run right now with a
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brand new account called Biztoker
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I’m trying out different things to kind
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of give back to my audience because I
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have
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another account that's you know 26 000
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which I never really pushed before
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either
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I’m using this one account to kind of
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track the analytics and show people
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what it really looks like versus just
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all the success stories because some
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people think oh I’m gonna get on there
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and get a million views
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you potentially could have that right
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away right that's there's
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times that you get lucky but most of the
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time it's gonna start off a little bit
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slow
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until you kind of get in that that
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groove and you start growing TikTok
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still is
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the best I think organic reach out of
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all the platforms
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right now that's why I’m really pushing
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for it and I think it's the feature of
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marketing advertising I mean you've
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grown to 47 000 followers and when did
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you actually
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kick your channel off late august
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September 23rd I had 623.
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then my followers yeah that's when
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I happened to do one or two videos that
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took off
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but there's no rhyme or reason
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as to the timing as to why those I've
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had
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respectable follows respectable views
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since but nothing like that again so
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it's it's all in the magic of the timing
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of who needs to hear what
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when you're posting and you know what I
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know that some people hit the ground
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running
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and they get on there and boom they
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they've got the magic
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and they're getting million views or
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hundreds of thousands of views
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but I always caution people that you
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really don't want that
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because with that comes a lot of
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responsibility
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and that comes a lot of pressure
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and it's much better to grow your
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audience
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slowly and surely and develop
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what your brand voice is in your style
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and let people get to
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get to know you I watched a couple of
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them grow really fast
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and with that when they hit their their
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million dollar mark
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they had so much bad comments
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come with it and they hadn't grown into
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it to know how to handle them
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and it just knocked them down they had
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to actually leave for a while and come
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back again
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and nobody ever wants that right so
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growth
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the growth is really important to go
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through that phase and not get full of
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yourself or not
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let the excitement of it think that wow
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I've gotten here and I can just ride it
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you need to learn you have to walk up
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each and every step
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exactly I know too that it's really
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important for people to remember that if
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you do have a viral video a lot of
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people get those
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those highs and then their their videos
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don't do as good
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afterward or or they're just not as
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high they might still be actually doing
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good
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the app is designed anybody has a chance
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to go viral
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but it doesn't mean you're going to
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consistently stay that way I mean even
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my daughter shares 2 million followers
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even her views go up and down
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inconsistently so so it's really
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important to see what kind of comments
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you have if there's people asking great
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questions
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you're doing a great job and then that's
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another thing I've talked to a
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lady named Mayan Gordon she runs a
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channel called world of glass which is
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over
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2 million followers on the app she said
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to me the viral videos tend to not
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give you the best new people a lot of
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times it's just they like the content
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right they
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they like the content but they didn't
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really engage with you as a
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person or as a channel the ones that
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have good views
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but are kind of low those people
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actually watched it because they found
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it interesting
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so those are the videos you kind of have
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to remind yourself that hey
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these people actually found it without
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it being pushed crazy to the millions
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and they actually wanted to watch it and
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those are the people that are going to
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stick around and be a true follower
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for your other content coming up so yeah
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it is really important to not get
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a big head on some of the big successes
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that you might have
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really important thing to stop and take
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a look at and consider is
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why are you there yeah what is your
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reason for being
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on that platform whether it's personal
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or it's business
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you always have your ideal person
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your ideal consumer and niche is an
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overused word
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and when you're on there for personal
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reasons niche doesn't really fit but
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who is it that you want to engage with
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ultimately so when a video goes viral
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it's usually because it has general
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appeal
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and it's it's been put out to a lot of
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people and a lot of people have come and
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engaged
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but they're not necessarily the people
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that you want to be engaging with
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yes on a consistent basis which is why
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they drop back down again
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as long as you're getting the same
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numbers through
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your regular offerings and you're
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growing a little bit that's great
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yeah occasionally you will get that
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viral one because it
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is a general appeal but again depending
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on the reason that you're there
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that might not be what you're looking
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for yeah exactly it's important to at
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the end of the day
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remember why you're there who you want
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to actually talk to like you said
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if you want to talk to millions of
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people then get ready for that if that's
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really what you want to do then you have
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to be prepared because it's so true like
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you said about the responsibility
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the content that you continuously make
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like you can be yourself but you have to
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be cautious even with what you say and
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they're gonna find
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any little thing that you do it takes a
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responsibility and it can change your
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kind of whole life and mindset but I
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would rather go grow slow and
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build that huge community that will
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follow you to anywhere
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like they love you now let's say tick
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TikTok is no longer a thing and another
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app comes out
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all those people are going to come find
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you and follow you you know if you kind
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of
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grow to the spiral success but those
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people are just kind of following you
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because you're
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now cool to be followed how many people
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will actually follow you to another
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platform
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probably not all of them for sure it's
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really important to also consider that
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it impacts so many other areas of your
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life employers
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now do go and check all the social media
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platforms
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if you're in business it's going to be
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your your customers or
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future collaborators you have to be
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really careful on what
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and I’m going to say personal brand
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because that's my speak
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what your personal brand values and
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voice
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are do you want that carrying over and
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be exposed to something and you could
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ultimately be questioned
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or judged and assessed on that how is it
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going to impact all areas of your life
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so it's not just fun and games anymore
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your personal brand matters in fact I
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took a look at some of the content
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for my other channel that I’m kicking
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off biz talk and I’m like what could I
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bring because I've noticed on the for
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you page a lot of things
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and I finally decided that I'm going to
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talk about influencer marketing and kind
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of how that works because that's what I
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do
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so I want to help teach people who if
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they want to become
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one and how to make monetize their
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account what's the first things to do
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and number one thing is to be brand safe
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and really always think of that so
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if this is your brand if you're a
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personal brand or
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even if you're a teen you always have to
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think of that at the end of the day that
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like you said people can trace back
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everything they'll go look
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in employers people always say oh
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they're not going to look into my
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personal life yeah they will
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they sure will they really do they do it
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is really important to
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always you know be that and if if you
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don't want to be brand safe then that's
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fine but
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there's going to be consequences too to
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things like that and you might not
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make it as far if you are in the
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influencer world in that specific area
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with
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developing your personal brand when I
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connected with the gen X and the boomers
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on TikTok it was all about the fact
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that they felt that they were stuck
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and they didn't know how to move forward
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and
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as much as having a personal brand is
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important for business
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having your personal brand for your own
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life
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and who you are on your own is really
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important
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to move forward in growth and know what
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you are going to be doing
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for the next 40 50 60 years depending on
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what your age is
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otherwise you just go forward without
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purpose and that's
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kind of where my whole focus would be
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ageless is on TikTok and is going to
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be on YouTube
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is all facets of how do we
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get there being vibrant and vital
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and not being the person that we think
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other people want us to be but truly
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being authentic and being ourselves the
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focus
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is huge on TikTok right now
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and I would like to see that go go from
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the gen X and boomers
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down to the younger people for them to
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learn but I’m thrilled
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that finally gen X and boomer are taking
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a look at okay I've finished my adulting
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now I have time for me kind of sort of
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because you know I still
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being impacted by other things but I
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don't even know
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what it is that I want to do in my life
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I don't know what my values are I don't
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know what my style or anything is so
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that's the fun part of it for me
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I get to bring the whole scope of what
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it is that I've done all my life and it
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comes together in one place
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I think a lot of people they just don't
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feel like they know what they're doing
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like you said
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but it's so true we all have something
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like a passion in us we have something
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to teach
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we've all lived through a life and we
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have experiences that were
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we can share and and teach others and
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some people say well somebody's already
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doing
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the content or somebody's already
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speaking of this style of thing and I
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always say
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they're not you though just because they
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might have a similar story they're still
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not
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you and at the end of the day somebody
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might resonate with
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you over them even if you say the exact
14:48
same thing
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so we all have a voice in this world and
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it is important to
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step up and kind of just speak to it
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even if like you grow
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really slow you're gonna impact somebody
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and if that gives you purpose in the
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drive that's really exciting
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it's true we have so so little faith in
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ourselves and it's
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what you say about somebody's already
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doing it why would they listen to me
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well imagine all of the things that we
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wouldn't have
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if that was the general thought uh ice
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cream would still be just vanilla
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strawberry and chocolate
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why would I make a new flavor there's
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already three flavors oh my goodness
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right but yet every year there are
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hundreds more flavors
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what you bring is your flavor right and
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it speaks to a different
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set of people it amazes me there are men
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fathers and grandfathers that would
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normally not have anything
15:42
to bring forward so what did they do
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they stepped up and thought
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what would I tell my son what am I
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teaching my son when you get out in the
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car this is what you have to do this is
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what you have to think of
15:51
this is how you change a windshield
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wiper blade this is how you do
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you know everybody has something and it
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hits a different person
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each time because you bring it in a
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different way
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talk differently you you know your
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charisma is different and you do have
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charisma even if you don't think you do
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there's going to be a group of people
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out there that love that your charisma
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and there's going to be some that don't
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but that's okay you want to go find the
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ones that do
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and you will every single person has
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somebody out there that will
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resonate with them and the more you put
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it out there the more those people will
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come and be drawn to you
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and find you because I believe you know
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really strongly in the law of attraction
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I've done it I've used it my whole life
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I've manifested all sorts of things and
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I really believe
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when you put it out there people will
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come and they will find you the right
16:38
people
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the unknown part of the law of
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attraction that people don't understand
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is that you don't just stand there and
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say I hope this comes and expected to
16:46
come
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it is you attract like so as you move
16:50
toward something it brings you closer
16:53
to it which makes it seem like it's
16:56
coming to you it's all goal setting
16:58
the amazing thing about TikTok is
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TikTok audience thrive in you being
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human
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so as you make little mistakes as you
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take them
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on the journey with you they get more
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engaged with you
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and they want to follow you more because
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you seem real you
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you make it seem like it's attainable
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so if you could do it I can't tell you
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how many people have said to me
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I noticed on that video the last word
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was cut off
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you know what I expected them to say
17:30
that wasn't really professional but what
17:31
they said
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was that made me feel like I can get on
17:34
there and do a video too because if you
17:36
made a mistake
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if you let that go if you didn't fuss
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over it and redo it
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then I can do that too that's the
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amazing thing about TikTok
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100 I think Instagram kind of almost
17:48
screwed us up in a way
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with how everybody was trying to be so
17:51
aesthetically
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pleasing it was all about the perfect
17:55
family and
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a lot of people were off about that with
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social media they said oh if I’m gonna
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be online I have to have this like fake
18:01
identity and it has to be perfect where
18:03
now take talk has totally changed the
18:05
game and was like screw that
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let's be back to him and let's be back
18:08
to being authentic
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and I think that's important for anybody
18:12
not just people but like you said
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personal brand
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even just big brands too they need to
18:17
come back to reality and say that we're
18:19
they're real people too they're human
18:22
and that is so true because the big
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brands are now
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getting a human aspect they are pulling
18:26
the influencers in so that it is more
18:28
one-on-one and
18:29
more real life uh
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the big you you coined it with Instagram
18:36
the perfect place on Instagram you have
18:38
to create a persona
18:40
and a persona is a character you step
18:42
into it it's not authentically you
18:44
mm-hmm exactly it's you they don't want
18:48
a persona that's cool that just opens up
18:50
the door for everybody
18:51
totally and it's it's a relatable
18:53
anybody can just do that like you said
18:55
like you're not perfect
18:56
and your your word got cut off well yeah
18:58
that happens that's gonna happen to
18:59
everybody
19:00
and nobody's perfect on there and that's
19:02
what's exciting for me
19:03
is you can literally just like me and
19:06
you could just sit here at our desk and
19:07
just make a video right on our phone and
19:09
it doesn't we don't have to have a
19:10
perfect studio
19:12
we don't have to have anything the only
19:13
thing in my studio that's good is
19:15
probably my mic
19:16
is the most expensive thing but right I
19:18
have a podcast and that's kind of
19:19
important to me
19:19
you don't need any of that stuff you
19:21
just need a phone that's it
19:22
and yourself and your stories anybody
19:25
can do that that's
19:26
attainable for everybody on this planet
19:29
and for somebody already in business
19:31
that is looking to step into the arena
19:34
of
19:35
um doing talks in speeches and something
19:37
more formal
19:38
a TikTok life is a huge
19:42
place to learn and get comfortable
19:44
because
19:46
you may or may not have engagement so
19:48
you have to be able to
19:50
get up there and do the story over and
19:52
over again and
19:53
change the inter the presentation of it
19:57
to match with the question that's coming
19:59
and it really gives you more comfort
20:02
so that when somebody does ask you to do
20:04
something
20:05
it's not a big fear anymore it's not oh
20:07
my god I’m gonna say it you know if it's
20:09
human beings out there you're going to
20:11
say oh my goodness
20:12
there's actually people there that I’m
20:14
going to get to see their faces
20:16
this is going to be so easy it's been a
20:19
huge thing for me
20:20
let's talk about TikTok live is that
20:23
how I actually found you
20:25
interesting enough so on take talk for
20:27
people who are listening who might not
20:29
know it too much
20:30
when you scroll through the for you page
20:32
of sometimes they throw in
20:34
a live and so it wasn't yours it was
20:37
somebody else's
20:38
and I clicked it and then once you kind
20:40
of go into the live
20:41
feed almost you can scroll through and
20:43
see who else is on and kind of start
20:45
engaging and listening to what they're
20:47
saying and see if it
20:48
sounds exciting to you kind of stay so I
20:51
was scrolling and
20:52
I saw Janet and it really caught my eye
20:54
because
20:55
you know she's like an older demographic
20:57
and typically you don't see too many
20:59
people
21:00
of your you know your demographic
21:01
speaking so I was like no way so I
21:03
I had to stay and see what it is you
21:05
were talking about
21:07
and what I thought was really cool was
21:08
your audience was very engaging
21:11
and I could tell that they were all like
21:13
boomers
21:14
as well or even gen X because they were
21:16
talking about their grand kids and
21:17
they were asking you questions about
21:19
like well what is my purpose I’m
21:20
65 and I was like no way this is so cool
21:24
so I
21:24
I engage and that's how we kind of got
21:26
connected on there which is which is
21:28
really cool too that's another way
21:30
look now we mean you're connected in
21:32
that way so the live feature
21:34
is so you never know who you're going to
21:37
see
21:37
or who's going to pop in and make that
21:40
connection
21:40
change somebody's life and I think the
21:42
live feature is really underutilized by
21:44
a lot of
21:45
professionals and brands as well and if
21:47
you are afraid to go live
21:49
a really easy thing to do is pick
21:53
five or ten however many you can grab
21:55
people that you do know
21:57
tell them you're going live and ask them
21:59
to engage with you and ask questions
22:01
that will give you a good foray into the
22:03
life
22:04
it will kind of tell TikTok analytics
22:07
that people are engaging with you and
22:08
they're enjoying
22:10
what you are bringing and they're going
22:11
to put you out in front of
22:13
the proper audience so that you get more
22:16
people popping
22:17
in and out and you know what even if
22:19
they're not engaging back and forth
22:22
there's so often that they're just
22:24
listening so talk
22:26
from the moment you go live talk even if
22:29
nobody is there
22:30
because if they don't come in they can
22:32
be outside
22:34
looking in like through a window yeah
22:36
and watching you that way
22:38
and deciding do I want to pop in and ask
22:40
a question
22:41
so those people that that just don't say
22:43
anything
22:44
until somebody comes in they're actually
22:46
hurting themselves
22:48
and it took me a couple lives to realize
22:50
that that's what was going on
22:52
by nature we're very observant so
22:55
anything we do in our life we're always
22:57
observing some people might not think
22:59
we're watching but we are
23:00
there's gonna be people watching you
23:02
that you don't even think are and
23:04
just speak and I do see a lot of lives
23:06
too where people are just sitting there
23:07
and like nobody wants to just hang out
23:09
with somebody that
23:10
is sitting there give something back
23:12
speak about anything you can't even
23:14
speak about your day
23:15
I did a get ready with me putting my
23:17
makeup on because I’m always asked about
23:19
my makeup and that's part of what I
23:21
part of my focus in be ageless is how
23:24
you look
23:24
how you move how you eat and your
23:26
mindset I got
23:28
as many people coming in in that 30
23:31
minutes
23:32
as I usually get in my two hours of
23:35
doing my mindset talking right and it
23:38
was just me putting my makeup on
23:40
right a little awkward but that takes a
23:44
lot of
23:45
balls sorry to come on to go live with
23:47
no makeup and no hair but
23:50
yeah but people will relate to that
23:51
because they'll see whoa I wake up with
23:53
no makeup and my hair not done either
23:56
yeah exactly and it kind of feeds into
23:59
the
23:59
Janet I love your energy I love your
24:01
your style I love your makeup I love
24:02
that
24:03
how do you even get there what is it
24:05
that you do and it it brings them into
24:07
my journey
24:08
so again you just decide why is it that
24:11
you're even on a social media platform
24:14
and you bring them the full experience
24:16
not just the polished
24:18
end of it it makes you real anybody has
24:21
that story to show
24:22
that they're human as well and it's okay
24:25
to
24:26
make mistakes and show being raw and
24:28
real that's so
24:30
key it's relatable yeah so what
24:32
strategies do you think
24:34
have been working best for you on tick
24:37
TikTok
24:37
that's a good question and it's
24:39
something that faces me every day
24:42
because it's only been to
24:45
plus months for me so I have I'm still
24:49
on my
24:49
exploration right of what is working for
24:53
me
24:53
yeah is is it even working for me yet
24:57
because the algorithms are changing so
25:00
it's really hard to measure I did this
25:02
this and that
25:03
if I repeat it next week will that work
25:06
and it doesn't work because the
25:07
algorithm
25:08
is changing so quickly I was kind of
25:11
morphed out of the uh personal branding
25:14
for business
25:14
into the be ageless and amazing
25:18
and addressing the whole of what life is
25:21
going forward
25:22
and educating people on the fact that
25:24
and this is my big thing
25:26
that I’m 64. at 64 I’m not a senior
25:30
I’m not near the end of my life that
25:33
reference which we've all been
25:35
programmed with
25:36
is a very old um 20th century early 20th
25:41
century
25:42
model and so I’m having to reprogram
25:44
everybody and re-educate them that at 60
25:46
you're halfway through your life
25:47
so you just need mid-life
25:51
change the references that we use like a
25:54
senior's moment
25:54
you're sliding downhill and different
25:56
things like that because we're not we're
25:57
still cresting
25:58
the hill and words have power they have
26:00
biological power
26:01
and you can actually age backwards so
26:03
this is the focus that I’m using going
26:04
forward
26:05
something that I’m finding I’m having to
26:07
repeat over and over again
26:10
more than I was expecting because it's
26:13
such a new concept
26:15
to gen X and two boomers every time
26:18
I bring a post or I go live
26:22
it's hitting a new set of ears so
26:25
instead of moving over I’m having to
26:27
repeat and repeat
26:28
and my personality type repeating isn't
26:30
exactly something that I do
26:32
automatically so I’m having to train
26:34
myself
26:35
social media style to take the same
26:38
information and switch it up a little
26:40
bit
26:41
how am I going to bring it this time is
26:42
it going to be a live is it
26:44
going am I going to try and integrate it
26:46
into a trend
26:47
is it going to be an educational
26:49
evergreen piece
26:51
tactic would be to just keep switching
26:53
up the same message to see what hits
26:55
the thing is some strategies will not
26:57
work for everybody as well so
26:59
I think a lot of times I I try to give
27:01
as many strategies as I can
27:04
on the on my podcast so people can kind
27:06
of learn
27:07
but the number one thing I think the
27:09
best strategy
27:10
that I can tell anybody and this is very
27:12
simple is to just
27:14
create content because you're gonna find
27:16
an audience right so create content that
27:18
you enjoy
27:19
and you'll find the right people that's
27:20
really the ultimate strategy you can
27:23
pinpoint it down to all sorts of things
27:25
you can try to come up with the best
27:27
things but
27:27
number one thing show up make content be
27:30
consistent
27:31
that's all it really is you can come up
27:34
with all these crazy factors and you
27:36
have to do this and
27:37
make sure your content is watchable and
27:39
things like that which are which are
27:41
great those are great tips like making
27:42
sure that somebody watches it all the
27:44
way through
27:44
but if you have a message don't be too
27:46
caught up around things like that just
27:48
share what you want to
27:49
in that moment somebody's going to
27:50
relate like we talked about in the very
27:52
beginning you want to find those right
27:53
people anyway so
27:54
I agree with you 100 with that and it's
27:56
really key to know what is the message
27:58
that you want to bring
28:00
and then go take a look at other people
28:02
who are bringing that same message
28:04
to see what they're doing and we're
28:06
bringing it to inspire you
28:07
you'll see some files that you don't
28:09
like don't do it
28:11
yeah and others don't worry about
28:13
talking because no matter what you do
28:15
unless you are actually coughing which
28:17
you shouldn't do
28:18
you're always going to put your own
28:20
flavor and your own spin on it exactly
28:22
it's going to come out authentic always
28:25
be consuming
28:27
and share what you've consumed back
28:30
with the people that you want to talk to
28:32
exactly luckily we're in the
28:34
era of digital so let's take advantage
28:37
of that and
28:38
let's talk to people and communicate
28:40
like me and you are right now are having
28:41
a great conversation
28:43
and we don't have to live together we
28:45
don't have to go out and have a coffee
28:47
we can just do it like this so
28:48
going on TikTok and and making videos
28:51
is such a fun way to connect with people
28:53
and go live and then you can have
28:54
further conversations let's say somebody
28:56
connect with great great
28:57
you can say hey let's have a zoom coffee
29:00
meeting let's plan a
29:01
coffee date online I’m grateful that
29:04
we're in
29:04
a digital era during this time I would
29:06
just like to know what advice you would
29:08
give to somebody who
29:10
might be on the fence about TikTok
29:11
what would you say to them
29:13
get in and watch for a while before you
29:15
get into TikTok
29:16
write down some things that you are
29:18
personally interested in
29:21
and if you don't want to waste time
29:23
finding that stuff when you
29:25
first get onto TikTok uh write that
29:28
list down
29:29
10 things when you make your account go
29:32
into the
29:32
search or the discover search those
29:35
subjects
29:35
and start watching some of the content
29:38
in those subjects
29:39
and make a few likes and a few comments
29:42
that's what the For You Page will then bring
29:44
to you and you don't have to wade
29:46
through all of the things
29:47
that might scare you away or that you
29:50
wouldn't be interested in
29:52
and it will help you get right on the
29:53
right track to begin with
29:55
that's the number one tip I would say as
29:57
well for people I just tell
29:58
exactly start searching up those things
30:01
I did that with my BizToker account
30:02
just to test it
30:04
I started it searched up the things I
30:06
kind of wanted to know and it was pretty
30:07
fast
30:08
I’d say within gosh probably about four
30:10
or five days
30:11
my whole for you page was about that
30:13
thing only
30:14
and it was really cool now you're like
30:16
oh this is awesome
30:17
I totally agree with you for a period of
30:19
time and I don't know how
30:21
mine switched over from my perfect
30:24
audience to
30:25
old guys looking to connect and I don't
30:28
know how it happened
30:30
but that's how I learned it I went over
30:31
to the search I searched horses
30:34
and I searched small businesses and like
30:36
you say within four days my whole feed
30:39
changed again social media is great
30:42
I know I hear people saying oh on
30:44
Facebook it's terrible all you get is
30:46
this all you get is that or on this one
30:48
you have the opportunity
30:51
to custom create your feed
30:55
and your friends and who are coming to
30:57
you yes you just don't know how to do it
30:59
yes because I don't have a social media
31:01
platform that is bad for me
31:03
right because it brings me exactly what
31:04
I want because I I designed it that way
31:06
yes and TikTok is so easy to design
31:10
yes exactly no that's I love that you
31:12
say that you're the designer
31:14
of your creative you know you get to
31:16
pick what it is you actually want
31:18
what kind of content is found on your
31:21
for you page
31:22
what I find on my For You Page is anybody
31:24
that I have lingered
31:26
watching I make sure that I have
31:29
some people who are belly laughing
31:32
in their videos I like to have a little
31:34
bit of that in my content
31:36
I have a few uh motivational people
31:40
that I put in there and for me the
31:43
balance is
31:44
educators a professional people plastic
31:47
surgeons doctors nutritionists
31:49
estheticians I’m an esthetician makeup
31:51
artist in the past but I want to see how
31:53
they're bringing
31:54
this stuff forward a small degree of
31:56
small business
31:58
and this is the blend that it's bringing
32:00
to me I keep my follow
32:02
very low because that is where I go when
32:06
I need
32:07
to be inspired for content but I have
32:10
designed my for you page
32:11
to just fill my cup on a daily basis
32:15
because I
32:16
personally like to constantly be
32:19
learning
32:20
or motivated and I’m a silly girl so I
32:23
love to laugh
32:24
and so that's what I fill my for you
32:25
page with that's awesome and out of
32:28
those people that are on your for your
32:29
page do you have any favorite creators
32:31
there are a couple that I follow that
32:33
most other people
32:34
follow probably because he laughs so
32:36
much as Scotty Henry
32:38
there's there's too many of them they
32:40
and they rotate through there's probably
32:41
400 of them that rotate
32:43
through yeah on a daily basis and I know
32:46
them by
32:47
sight I don't necessarily remember their
32:48
user ids
32:50
and dog videos oh goodness and I have
32:53
the dogs that are learning to speak by
32:55
the buttons oh yeah the buttons yes
32:57
cnns user names that I don't remember
32:59
yeah and you know what that's kind of
33:01
interesting that you say that too just
33:02
to
33:03
to clarify those people that are
33:04
listening is
33:06
you know sometimes you're going to get
33:07
people you enjoy but you never
33:09
don't necessarily remember their names
33:11
or anything but you'll see their faces
33:12
on your page often
33:14
and you'll be like oh I like that person
33:16
and that's what's kind of cool too
33:17
is people are observing they're
33:19
listening they might not know exactly
33:21
your
33:21
your name and be a die hard wearing your
33:23
merch fan
33:25
but they'll enjoy your content so you
33:27
never know who's going to be
33:28
watching and and taking that in so just
33:31
make content and have fun and
33:32
there's going to be lots of people out
33:33
there who are your fans something that I
33:35
get stuck on and you'll notice the one
33:37
person I remembered it was an actual
33:38
name
33:40
is so many users I don't know why they
33:43
either don't want to be identified or
33:45
they create a user name
33:48
that is nondescript doesn't have their
33:51
name in it has
33:52
not nothing to divide so that you can
33:54
remember what the name is
33:56
when you are creating your user name if
33:58
you could at least get your first name
34:00
in there and then an underscore and then
34:01
do whatever funky thing you want to do
34:03
with it
34:03
it makes it easier for people to
34:05
remember
34:06
who you are to go back if they lose you
34:09
and they want to find you again and
34:10
search you
34:11
if it's a funky I’m your
34:15
boomer who talks about anti-aging you're
34:17
not going to remember that
34:19
mine is simple it's my name Janet cw and
34:23
so if you start if you just put in Janet
34:26
Janette’s going to bring up
34:27
a few choices you can keep your actual
34:31
name hidden
34:32
but if you're on a live and you want to
34:34
have people interact with you
34:36
as a consumer have a name it's easier
34:38
for them to say hey
34:39
hi Janet how are you doing do you have a
34:41
question today important for you as a
34:43
consumer to have an identity as well
34:45
if your brand and you want your user name
34:47
to be your brand name which I think is
34:48
great
34:49
up at the there's two places you can
34:51
have your user name but then
34:53
there's also a place at the top and it's
34:56
actually search able that way as well
34:58
so you can have your name and then you
35:00
can have your user name to something that
35:02
is maybe your brand related or something
35:04
like that
35:05
but I think definitely having your name
35:07
somewhere in there where it's search able
35:08
is important because then
35:10
if people do like your content they'll
35:12
remember who you are and they'll come
35:13
find you on other socials or
35:15
if they're in the business realm you
35:17
might be over on Linkedin or something
35:19
and somebody wants to connect with you
35:20
but they can't find you by your
35:22
your username traditionally so yeah that
35:25
is that is a good key point
35:27
always move towards the uncomfortable
35:29
and make sure that you're growing at all
35:30
times
35:31
and that way you'll step into the life
35:34
that you're supposed to live
35:35
love that Janet and how can people find
35:37
you you can find me almost ever anywhere
35:40
as Janet vw
35:41
or Janet van wyk I try and keep my
35:44
identity
35:44
really clear some platforms require me
35:47
to have my full name
35:48
somehow on Instagram I had to use my
35:50
full name so it's Janet van wyck
35:53
but um most places Janet bw will
35:56
get you to perfect and anybody who's
36:00
listening that is very interested to
36:01
follow Janet
36:03
you can go to the description of this
36:05
show
36:06
and in there you'll have all the links
36:08
that will send you to
36:09
janet's pages her Instagram her tick
36:11
tock her YouTube
36:12
and to her website so you can check her
36:14
out but Janet I really appreciate your
36:16
time today
36:18
and thank you so much for being with me
36:20
on BizTok
36:22
thank you it's been a pleasure love this
36:25
episode
36:26
of biz talk let us know with a review
36:28
also make sure to subscribe so you don't
36:30
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36:33
follow us on tiktok at BizToker
36:36
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36:39
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36:40
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36:55
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