Kyle Kaplanis
- Nov 30, 2020
- 2 min read

How a Lifestyle Nutrition Coach is Targeting Women over 40 with Menopause On TikTok

Updated: Jan 9, 2021

KENDRA JARRATT IS EMPOWERING WOMEN ON TIKTOK WHO ARE OVER 40 IN STAGES OF MENOPAUSE AND HELPING THEM COPE AND LIVE THEIR BEST LIVES

This episode is part of the Professionals A-Z who are using TikTok for Business (BizTok), where I discuss with Kendra about how she started fitness coaching in her early 20's but left to the corporate world after having kids for the "security". Her career took many twists and turns, and she felt the corporate world was soul crushing and pushed her further from her dreams. She used the experience she gained from her corporate work life to help her grow a successful fitness business.

The three things Kendra says you need to do if you are starting your fitness journey and feeling overwhelmed is:

MOVE YOUR BODY!

Move today!
If you are a couch person get up and walk.
Move for more than 1 hour per day.
Elevate your standards of movement because they are far to low.

INCREASE YOUR WATER INTAKE

You can make this change today!

GET A FITNESS COACH
A fitness coach can help you stay accountable and keep you on track.
They can help you figure out a well balanced meal plan that consists of 80-90% nutrient dense proteins, and a plan that you feel comfortable with.

One of the most important things when it comes to food is giving yourself a choice! Ask yourself:

IS THIS HELPFUL FOR ME
IS THIS HELPFUL FOR MY BODY
IS THIS GOING TO HELP ME TOWARDS MY GOALS

The mindless eating is the problem because you are not accountable in your choices. Why did Kendra turn to TikTok?

TikTok helped Kendra come out of her shell, as she is a big introvert, she wanted TikTok to help pull out the extrovert in her. Tiktok helped her break out from having her emotions stuffed down from the corporate environment.

I found Kendra on my FYP calling a creator named Dave out for saying she is weak and can not lift the weights. The video has over 272k views!

See the video here

TikTok really helped Kendra find her target audience who is women over 40 in early menopause.

Once she started specifically targeting to this group she received over 10,000 DM's asking for help. So she started a Facebook group which grew from 300 - over 4000 members in 6 weeks, and just keeps growing. If you are a man or a woman you can join the TEAM STRONG LIFE Group

This group includes: